Webinar: Why Marketing is the New Selling

We found in our last survey that sales are one of the biggest worries small business owners have. What they’ve been doing to generate sales for the last several years isn’t doing it anymore — and that’s because the role of sales is changing.

We brought in John Jantsch of Duct Tape Marketing to talk with Brad Farris about Why Marketing is the New Selling and what changes small business owners need to make in order to stay on top of their sales game. Jantsch is a marketing consultant, award winning social media publisher and best selling author of Duct Tape Marketing and The Referral Engine. A marketing expert talking about sales? That’s exactly why we brought him in and here’s why.

Listen to the webinar to learn:

  • How your marketing can make your sales team more effective.
  • What are the first steps for getting started with an inbound sales program?
  • The 3 best places to look to generate great content.
  • What your sales team can do themselves to differentiate them from competitors.


Want just the meaty stuff? Check out our playlist with the best clips from the webinar.


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