What do you do when … tragedy strikes and you've got posts in your autoscheduler?

Sticky situationsI learned of the horrific tragedy that occurred in Connecticut last month while on Facebook. Several of my friends expressed their horror and sadness about the tragedy that had just unfolded, and it wasn’t long before my newsfeed was filling up with posts and links about the unimaginable shooting spree that had just claimed the lives of 28 people.

But sprinkled throughout those heartfelt posts were posts from businesses that I follow — not about the tragedy, but about upcoming sales and news pertaining to their businesses. And while I knew their messages were likely scheduled through an socialmediaautoscheduler (although many people don’t realize how this works), it just didn’t look good. They appeared to be insensitive and clueless as to what was happening in the world around them right at that moment. As the day went on, I noticed the number of business posts dwindling — these businesses knew it was time to halt autoschedulers for a while. But there were still a few posts coming through.

Social media is all about the “now” — and in business, you can’t hang out on social media all day. That’s why autoscheduling is such a beautiful thing. But, autoscheduling has its drawbacks, as was illustrated last month. So when tragedy strikes, make sure you find the wherewithal to stop the posts in your autoscheduler and start them up again at a more appropriate time.  ugh an autoscheduler (although many people don’t realize how this works), it just didn’t look good. They appeared to be insensitive and clueless as

to what was happening in the world around them right at that moment. As the day went on, I noticed the number of business posts dwindling — these businesses knew it was time to halt social media for a while. But there were still a few posts coming through.

Knowing that social media is important to today’s businesses, how do you appear to be “present” on your social media channels while also getting your other work done?

Bridget Ingebrigtsen

Bridget Ingebrigtsen owns Write On Command, a company that provides writing and editing services to businesses and not-for-profits. Bridget describes her six-year stint as Anchor Advisors' writer/editor as being "mutually beneficial" -- she helps Anchor Advisors keep their written projects on track and Anchor Advisors helps her keep her business on track. When she's not running her business, Bridget is running after her four children, two dogs and the latest in entertainment news. Connect with Bridget on Google+, Twitter and LinkedIn.

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