Make sure your social media earns its keep

Social media has come a long way in a short amount of time. But when it was first came on the scene, many business owners jumped aboard just because they thought they should — not because they had any proof it would work for their businesses.

socialmarketingBut now we know better. Social media isn’t for every business — but if your business could benefit from this “word of mouth on steroids,” then you should be on it!

In this article by Brad Farris for Anchor Advisors, he says it’s time to take a hard look at what social media is doing for your business. Could it be better? Is it time to pull the plug?

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