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(Accessible only to Pro Members. Limited access to Free Trial Members)
SMALL BUSINESS TOOLS & TEMPLATES
When you build a house, you need tools. The same goes for building a business. EnMast has a wide range of powerful small business tools to help you overcome any business problem. Below you'll find a library full of downloadable tools, templates, how-to guides and more.
Management
A Guide to Flash Reports

The flash report is a quick way for team members to “check-in” once a week and manage their performance. It'll help you track if they are getting things done and are working on the right items for the company.
Download »How to Write a Compelling Job Ad

Learn how to write job ads that attract the candidates you're looking for, and repel the candidates you don't want. This tool includes example job ads to help you create your own.
Download »Involuntary Termination Checklist

This tool includes a step-by-step guide on the employee termination process, a meeting checklist and outline, and a sample termination letter. This guide is great for business owners who have never let an employee go before, and for those who have, help improve their process.
Download »How to minimize employee interruptions

This tool provides the info your employee needs to solve the issue on their own, or help your employees to lay out all the facts so you can help lead them to the answer quickly.
Download »Voluntary Termination Checklist

A voluntary termination is when an employee decides to leave a company of their own accord. This tool will provide you with a step-by-step process you can follow when an employee decides to leave your company.
Download »Small Business Staffing Plan Tool: Who Does What?

This tool will help you develop an organizational chart to help ensure that you have the right people performing the necessary tasks. It'll also help you and a system of accountability that rewards employees for their hard work.
Download »Employee Development Plan Worksheet for Small Businesses

How can your employees' careers grow if they do the same job day in and day out? Use this tool to help you determine skills employees need for promotion for how they can grow and advance in your company.
Download »How to build a top-notch team

Learn how to build an organization structure for your small business and take more work off your plate. This 5-step process will turn your team into a performance machine!
Download »A Guide to Employee Evaluations: Self Assessment Tool

It's important that managers and supervisors do an employee evaluations, but also employees evaluate their own performance as well. This tool includes a guide to evaluations, and a worksheet of questions for employees to do self-reviews.
Download »How to Evaluate Employee Performance

Learn how to evaluate your team's performance levels and how you can set them up for success with this tool. This tool is best used in conjunction with the Employee Self Evaluation Tool.
Download »How to Set Up an Employee Bonus Program

The tool will help you provide clear goals, timelines, and metrics upon which payouts/bonuses will be based, and important elements of business success that are not always articulated.
Download »Hiring / HR
How to Create Employee Job Descriptions

This tool includes a full description, guide and a sample employee job description to help you write job descriptions for your employees in under two hours.
Download »How to Establish Employee & Employer Expectations

This exercise will help you communicate with your employees what they should expect from you and what you expect from them. When executed properly, this exercise can lead to increased employee productivity & improved morale.
Download »The Business Owner Guide to Interviews

This guide will help you ask candidates the right questions to identify the best possible hire at your company. It includes a step-by-step guide to conducting a great interview & a worksheet with interview questions you need to be asking.
Download »Marketing
Marketing Calendar Template

Use this tool to create your own Marketing Calendar. This step-by-step process will help you achieve your marketing goals. It includes a pre-formatted marketing calendar template. This tool is best used in conjunction with your marketing plan.
Download »Marketing Tactics: Find out Your Marketing ROI

Since we don’t have an unlimited budget for marketing, we need to prioritize them based on some kind of cost/benefits analysis. This tool will help you think through which activities will provide the best return on investment.
DownloadTelemarketing Sales Plan Tool

Telemarketing can be a very useful tool to reach prospects, but it's big expense. Use our Telemarketing Sales Calculator to determine your telemarketing cost.
DownloadSales
How to manage a sales team: A complete guide

This framework has been used by companies from 2 sales people to 10 sales people in a wide range of industries. This tool provides a basic discussion of how to manage a sales team & make them more successful by utilizing processes and accountability.
DownloadInside vs. Outside Sales Strategies

This Tool explains the difference between inside and outside sales, which is important for business owners to understand since they are usually used to doing both.
Download »Sales Pain Questionnaire: Questions to help land new clients

This tool provides key questions you must ask in a prospect meeting to help you identify their problem. Once you've identified their 'pain points' you can offer your expertise to help you close deals.
Download »How to Close Sales Deals - A Complete Guide

You have a meeting with a prospect, you think you’ve nailed it, but walk out empty-handed. This guide will help find out why you're not closing sales deals.
Download »The Sales Pipeline Report Template

This tool will help you track what’s in your pipeline so that you can manage your leads and prospects. It includes a how-to guide to managing your prospects and leads, and a pre-formatted & formulated sales pipeline excel template.
Download »The Four Point System Sales Plan Tool

Use this tool to help you layout a simple sales plan for your small business. This four-point system will give you the motivation and system to help build sales.
Download »Productivity
How to Delegate Tasks More Effectively

This tool is designed to help you focus on the project outcome you’re looking for, so next time you delegate work, your team completes it exactly the way you wanted.
Download »8-Step Guide to Strategic Scheduling

The nature of many small businesses is such that the owner spends much of his/her time reacting to situations and resolving crises. Learn how to plan everything in your business (& personal life) so nothing falls through the cracks.
Download »The Ultimate Guide to Getting Work Done

The Ultimate Guide to Getting Work Done has practical tactics and strategies to help you finish projects before you start new ones.
Download »How to write a Creative Brief

Creative projects are different than other types of projects because there is not one way to do the project, there are many. This tool includes a questionnaire tool to help you find direction and vision on creative projects.
Download »The Networking Evaluation Tool

Use this tool to make sure that you are networking at the right places so that you can meet ideal clients otherwise all you’re doing is socializing, which can be fun but certainly not productive.
Download »How to Set Up an Advisory Board

Every business owner needs an advisory board — a team and group of mentors and people who can help them when they’re down in the trentches. This tool includes a Guide, Board Member Job Description, Invite Letter and Meeting Agenda to help you set up an advisory board.
Download »Strategy
How to Craft Your Company Vision

You got into to your business for more than just the money but also make a difference. When we face challenges, especially monetary ones, focusing our core — our vision — will help us plow through those harder times and stay truer to our business.
Download »Ideal Client Discovery Tool

Do you have a favorite client? Do you have a not-so-favorite client? This exercise will teach you how to find and attract great clients and not waste your time with those not-so-ideal ones.
Download »How to Create a Positioning Statement

Here's a simple positioning statement tool to help you develop your positioning statement for your small business. It's like a mad-lib, or rather "Brad-lib." Just fill the blanks in to start creating your positioning statement.
Download »Strategic Planning Guide for Small Business

Every small business needs a strategic plan no matter if they are mission-driven or not. This 5 step guide will help you plan & execute your business's vision.
Download »Leadership
The Business Owner Job Description

The business owner’s job is too often the most undefined and poorly documented job in the company. This tool will help you clarify your duties and responsibilities so you can focus on the work that YOU should be doing.
Download »How to identify your company’s core values

Establishing Core Values is not just something that big businesses do -- it's something that smart small businesses do, too. This tool includes an explanatory guide and exercise with a large core values lists you can use to find your core values.
Download »Due Diligence Checklist: A business owner's tool for decision making

This tool will help arm you with information and confidence to mitigate the risks when making with a businesses decisions and transactions.
Download »Operations
The Ultimate Small Business KPI Tool

There are certain numbers we need to checking daily, weekly, monthly, etc. This tool includes a Template with instructions on tracking your company's KPIs, and a Reporting List with basic KPIs you should be checking, and how often to check them.
Download »How to Budget and Manage Project Costs

Using this project costing template, you’ll be able to more accurately calculate project costs better going forward and take the guesswork out of quoting your next project.
Download »Project Planning Template for Small Business

This is a great tool to manage and build projects with your team. It will help you focus on the key objectives and divide up tasks amongst your team.
Download »How to Set and Record Your Annual Goals

The Annual Goals Worksheet Tool is a business & personal goal setting template that will help you set realistic goals for the year. Use it to hold yourself accountable.
Download »
SMALL BUSINESS EBOOKS
Members have access to our collection of small business eBooks. Our eBooks cover different areas of leadership and business management to budgeting and how to price your services.
Marketing & Sales: A Love Story

Are your sales processes just not working like they used to? How about marketing? Not bringing in as many leads? Brad Farris shares how marketing and sales’ roles have changed vastly in the last 5 – 10 years. He also walks through the changes and how it affects your business. He gives practical steps and tactics to take to your sales and marketing teams to get your business on the right track. You'll learn:
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Improve communication between marketing & sales teams
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How to adjust to sales & marketing trends
The Ultimate Small Business Budget Tool Kit

Our Small Business Budget Tool Kit will help you answer the questions, why do I need a budget? How do I make one? What do I do with it? This eBook, video tutorials, and an small business budget template (Excel) you can use as your very own, you’ll be able to build a budget for your business. Here's what's inside:
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A Complete Budget Excel Spreadsheet
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8-Step Video Tutorial
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A Complete Budgeting Guide eBook
The Ultimate Small Business Pricing Kit

This Ultimate Pricing Pack includes Brad's webinar on how to Raise Your Prices Without Losing Clients and ebook, From Puppy Profits to Big Dog Earnings. This pricing pack will cover how to raise your prices, get more clients, and make more money and work less! Here's what's inside:
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An eBook that walks you through raising your prices
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An interactive webinar recording where Brad shares his best tips & advice
Business Owner’s Champion: 6 Practices to Build Your Nerve — and Your Business

The Business Owner’s Champion ebook offers resources and suggestions for busy business owners on a variety of different topics. This get-to-the-point book is a quick read, giving readers the confidence and strategy they need to start moving their businesses in the right direction.
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The 6 fundamental elements of increasing your chances of success
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Build your confidence level so you can take on new challenges and reap the rewards
Video
SMALL BUSINESS VIDEOS & WEBINARS
EnMast offers small business webinars and videos on a wide range of topics for small business owners. Get hands-on training from Brad and other experts on a all aspects of running a business! Only members get full access.
The 2015 Guide to Using LinkedIn

You’ve heard stories from other business owners about how they’ve been using LinkedIn to find clients and employees, to drive traffic to their website content, and build their business; but every time you visit the site it’s more confusing. In this all-new webinar Brad Farris and Dave Delaney and Brad Farris share how they successfully use LinkedIn to build their business.
Watch now »How to Raise Your Prices Without Losing Clients

Brad Farris walks you through how to raise your prices without losing clients. This webinar goes along with Brad's ebook, "From Puppy Profits to Big Dog Earnings."
Watch now »Webinar: Why Marketing is the New Selling

Brad Farris and John Jantsch of Duct Tape Marketing talk about what small businesses need to do keep up with the changing role of sales.
Watch Now »Webinar: Best Hiring Practices for Small Businesses

Find out the best practices in hiring and recruiting for small businesses in this webinar with experts Brad Farris, and Chuck Smith.
Watch Now »Webinar: How Online Marketing Can Grow Your Sales Pipeline

This webinar features a panel of experts including Andy Crestodina, Mana Ionescu, and George Zlatin. They share how online marketing can increase your sales pipeline.
Watch Now »
OTHER RESOURCES
Check out some other exclusive items EnMast offers! Only Pro Members get full access.
Movers & Head Shakers

Download the research report to evaluate your actions and how you run your business.
Download »How to Create An Action-Oriented Budget

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Here's one member's testimonial:
This has been an excellent resource for tools and processes to help our business grow, and we turned to them for training more than once.”
- Jeanne Walters, 360 Connext
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