What is small business strategic planning?

When you first started your business, you probably had a decent idea of how you were going to be spending your time. You probably thought that you’d be spending the majority of your time doing what you love to do. But it turns out that your time is divided up doing a million other things, and you barely get any time to doing what you love to do – the whole reason you started your business in the first place.

Brad Farris demonstrates how strategic planning will enable you to focus on the key parts of the business you should and want to be doing, so you can get back to doing the work you love to do.


Looking for more help with your strategic plan? Use our 5-Step Strategic Planning Guide for Small Business.


Devan Perine

Devan Perine works with small business owners on their marketing and multimedia efforts. She's passionate about helping businesses build their presence online, and giving Gen Y a voice in the workplace. When she's not working, she loves to make a mess in the kitchen, and play with her band around Chicago. She loves to chat! Give her a shout on Google+, Twitter or LinkedIn.


  1. haha, nicely observed about starting in with the idea that you get to do what you love all day, but realizing it doesn’t truly work out that way.

    It’s amazing how many little unknowns crop up.

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