How I keep my sales flowing

I don’t think of myself as a salesperson – but I must be.

My calendar isn’t filled with one networking event after the next. I don’t go on sales calls wearing fancy suits. And yet, I’ve got business flowing in to my writing and editing business on a fairly regular basis. How does that happen?

Since we’ve been focusing on sales this month at EnMast, I’ve started reflecting on sales as it relates to my business. There’s part of me that thinks, “This topic doesn’t relate to my business.” But it really does. In fact, it relates to every business that wants to stay in business!

For years, I’ve credited my Feng Shui fountain for my steady flow of business. If you aren’t familiar with Feng Shui, here’s a quick explanation of the significance of a fountain: It represents “flow” – a flow in productivity and the subsequent flow of money. Ever since I’ve had a fountain, I’ve had business coming in. No lie.

But I’ve decided that I’m not going to give my fountain all of the credit. I think I, like many business owners, have developed a knack for sales without even realizing it. For instance:

  • If a client asks me to write copy for a new website, I do the ol’ “Do you want fries with that?” and ask if, while I’m at it, I could also write a brochure or come up with a tagline for them. A simple “Why don’t I?’ is the perfect way for me to pick up some more business.
  • I have a good referral network – I refer people to businesses I trust, and they do the same for me.
  • I try to do my best work every time. Doing this keeps work coming in from my existing clients, and then my existing clients tell people about me – and so on and so on.

I’ve been in business for 14 years, and I started with nothing. What got me here? Sales. What’s going to keep me going? Sales.

And my trusty Feng Shui fountain, of course.

Sales Call to Action

Bridget Ingebrigtsen

Bridget Ingebrigtsen owns Write On Command, a company that provides writing and editing services to businesses and not-for-profits. Bridget describes her six-year stint as Anchor Advisors' writer/editor as being "mutually beneficial" -- she helps Anchor Advisors keep their written projects on track and Anchor Advisors helps her keep her business on track. When she's not running her business, Bridget is running after her four children, two dogs and the latest in entertainment news. Connect with Bridget on Google+, Twitter and LinkedIn.

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