Member Spotlight: Mana Ionescu of Lightspan Digital

manam_1_smMeet Mana Ionescu (@manamica) of Lightspan Digital, a Chicago digital marketing company. Mana was kind enough to let us into her world this month and tell us about her experience as a business owner. Here’s what she had to say:

What title did you give yourself (i.e. Owner, president, CEO, founder)? Why did you choose that title? President. I can’t quite remember why. I believe an early business card said “digital marketing strategist.” After I started filling in all sorts of paperwork, from bank papers, to WBE applications, all of which asked for my role, I decided to pick the one of President. I think that’s one of those decisions not worth overthinking.

How many people do you have on your team? 9

Best part(s) of being a business owner: I get to choose how close my office is to my place. Not having to commute is the biggest productivity advantage I could ever ask for.

Most challenging part(s) of being a business owner: For me the biggest challenge is how we communicate. Too much email that says too little or that requires too much to be done or said via email. I have so many meetings and email that I can’t get to my voicemail. There’s a cascading effect of bad communication. There is one communication method that I wish people used more for business – Instant Messenger.

One thing you wish someone told you before you started your own business: I think there is plenty of advice and support for new businesses. People told me so many things about what to do and not do, that I remember feeling panicked. What I wish I knew was how to accept more of the support yet take it all in stride.

Your business outlook for 2013: Clear skies but lots of wind. Which should be a good forecast for sailing strongly forward. We just need to watch the compass and stay the course. In our case, we need to stay true to our values – true and honest, always learn and seek to always teach. There is too much bad marketing advice out there. We hope to promote testing and learning, rather than speculating.

Bridget Ingebrigtsen

Bridget Ingebrigtsen owns Write On Command, a company that provides writing and editing services to businesses and not-for-profits. Bridget describes her six-year stint as Anchor Advisors' writer/editor as being "mutually beneficial" -- she helps Anchor Advisors keep their written projects on track and Anchor Advisors helps her keep her business on track. When she's not running her business, Bridget is running after her four children, two dogs and the latest in entertainment news. Connect with Bridget on Google+, Twitter and LinkedIn.

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