Member Spotlight: Justin Roselt of The Web Monsters

member spotlightThe EnMast community is full of business owners that understand and know the joys and struggles of running a small business. Each month we feature a new business owner from the EnMast community in our Member Spotlight. It helps put some faces to the site and develop some camaraderie — we know the struggles and challenges you face — we’ve all been there, too!

Meet Justin Roselt! He’s the owner of The Web Monsters, a design, development, and online marketing company. Between his 3-man team and his two boys at home, he stays pretty busy! Catch him on Twitter. justin

Tell us about “The Web Monsters”

The Web Monsters was formed in early 2012, when I decided to move away from using my name as a trading name. Previously trading for 5 years as ‘Justin Roselt – Media and Design’, the business was operating under a sole trader arrangement. Today the PTY LTD registered business has three contractors and works with a network of local PR and design agencies to meet customers’ needs and requirements. Starting out, I was the creative director;  once the business was registered as a limited company I became the Director of the business. Today my team has three members: a content author, a UX designer, and myself.

“The Web Monsters” really started back in 2006, when I saw an opportunity to cater to small businesses and start-ups who clearly needed a digital strategy and online marketing guidance.  I saw the need and I started up my own design and development business. I was able to keep my business growing by building a strong client referral base. We didn’t start out as ‘monsters’ — the term came into play because of everything I was able to do — and it stuck!

The challenges and struggles of running a business

One of the biggest challenges of being a business owner is building and developing a solid network of businesses and companies I can contract work out to. Being a business owner typically means your time is scarce and when you do make the time to grow the business, it needs to be spent wisely and effectively. Developing that network could have been a wild goose chase. But I was able to focus my effort by looking at the purpose of the business and the problems we were trying to solve for our clients. We have a strong, steady flow of work with existing clients, and word of mouth referrals have consistently been our number one source of new business. I attribute that to TLC: spending quality time with existing clients and doing that little bit extra to serve them has really taken us a long way in terms of developing strong business relationships. Because of those relationships, we have been able to leverage the business and technical contacts of our clients to build and enhance our own business network.

What do I love most about being a business owner? Hands down, the flexibility in managing personal and family day-to-day activities and responsibilities.

What is the hardest part? Definitely time management. Having two boys born right in the middle of setting up the business has been a big challenge; as we all know, both the business and family have their own demands and needs. Working from home also becomes much harder once children come along.

Looking back, one thing I wish someone would  have told me before I jumped in with both feet is this:  don’t be afraid to change the direction of the company.  Also — adapt to the demands of the customer and industry.

The business’s outlook for 2014 is very exciting. We have a lot of new strategies we are going to put into place around content and inbound marketing for The Web Monsters and our clients. We plan to build on the business relationships we have forged over the past 12 months and put our primary focus on our marketing services.

My favorite part of being an EnMast member

As far as being an EnMast member goes, I get the most value from having access to the library of small business tools! These kind of resources are invaluable if you’re starting your business or looking for ways to improve and build the business you have.

My favorite tool is…..the Project Costing Tool! It’s a terrific tool for writing proposals where you need to account for time and effort.

Interested in being a Member Spotlight? Email us!


Devan Perine

Devan Perine works with small business owners on their marketing and multimedia efforts. She's passionate about helping businesses build their presence online, and giving Gen Y a voice in the workplace. When she's not working, she loves to make a mess in the kitchen, and play with her band around Chicago. She loves to chat! Give her a shout on Google+, Twitter or LinkedIn.

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