Lessons from my shampoo bottle

I have a confession to make – I read the shampoo, conditioner and facial cleanser bottles every time I take a shower.

It was only recently that I stopped to think that this may be somewhat odd behavior.  But I know exactly why I do it. I’m a writer, and writers love words! We love them so much we’ll even read them in the shower. No matter what I read, I always take mental note of what I liked or didn’t like. I suppose structural engineers do this every time they walk into a building, and hairstylists do this when they look at someone’s hair.  It doesn’t matter where we are, we’re always on a quest to learn more about our craft.

Since writing is so subjective, it’s hard to classify what’s “good” and what’s “bad.” Of course, you need correct form and balance, but what I think makes “good writing” is when it causes you to react in some way. So, writing, to me, is “good” when it causes people to:

  • Think and reflect
  • Laugh, or maybe even cry
  • Share what they just read (social media/email/clipping out of a newspaper)
  • Buy a product or service
  • Support a cause
  • Remember it!

In the case of my toiletries, they make me think and get my brain going — and they are obviously compelling enough for me to write about them on this blog! The copy on these bottles tends to be top-notch since they are generally manfactured by some of the world’s biggest companies, like Procter & Gamble. The people who write for these companies are in the Big Leagues (in my mind, anyway).

I don’t only buy products based on the copy; they have to be good products too. But, oh what a bonus it is when I can read something entertaining on the bottle too! Here are two of my favorites:

  • Herbal Essences – You may recall their commercials from long ago (screams of “Yes! Yes! Yes! from the shower”). Their shampoo bottles are just as clever, with Drama Clean being my favorite: “It’s so refreshing to meet someone like you! Come clean with my normal hair shampoo, with a fusion of citrus blossom and green tea, for hair that is renewed, refreshed and ready to go. Get light, lush locks with all the lather, but none of the gunk. This little soap opera isn’t over yet! after lathering up with my normal hair shampoo, try my fresh-headed conditioner.”
  • Philosophy skincare – I use Purity for my Irish skin. The bottle reads, “Purity is natural. We come into this world with all the right instincts. We are innocent and, therefore, perceive things as they should be, rather than how they are. our conscience is clear, our hands clean and the world at large is truly beautiful. It is at this time we feel most blessed. To begin feeling young again, we must begin with the most basic step of all, the daily ritual of cleansing.”

I hope your craft, whatever it is, interests you as much as mine interests me. Do you have any quirky habits that tie into your profession? I’d love to know that I’m not alone!

 

Bridget Ingebrigtsen

Bridget Ingebrigtsen owns Write On Command, a company that provides writing and editing services to businesses and not-for-profits. Bridget describes her six-year stint as Anchor Advisors' writer/editor as being "mutually beneficial" -- she helps Anchor Advisors keep their written projects on track and Anchor Advisors helps her keep her business on track. When she's not running her business, Bridget is running after her four children, two dogs and the latest in entertainment news. Connect with Bridget on Google+, Twitter and LinkedIn.

Comments

  1. Donna Berkelhammer says:

    I don’t know that it’s quirky, but I’m an attorney and I never sign anything at all without reading the whole thing!

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