How to get more out of your landing pages

El Greco - The Burial of the Count of Orgaz - ...

El Greco – The Burial of the Count of Orgaz – WGA10486 (Photo credit: Wikipedia)

Artists like El Greco (pictured) were known for creating art with invisible directional cues that caused the viewer’s eye to move through the piece.

Your landing page should work in the same way. It should be informative, seamlessly direct the audience to the information they want, and offer something stimulating.

In this guest post for Spoutfire, Brad Farris writes about how to master the art of the landing page with his “El Greco Checklist.”

Read Brad’s post on Spoutfire here.

 

Bridget Ingebrigtsen

Bridget Ingebrigtsen owns Write On Command, a company that provides writing and editing services to businesses and not-for-profits. Bridget describes her six-year stint as Anchor Advisors' writer/editor as being "mutually beneficial" -- she helps Anchor Advisors keep their written projects on track and Anchor Advisors helps her keep her business on track. When she's not running her business, Bridget is running after her four children, two dogs and the latest in entertainment news. Connect with Bridget on Google+, Twitter and LinkedIn.

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