Artists like El Greco (pictured) were known for creating art with invisible directional cues that caused the viewer’s eye to move through the piece.
Your landing page should work in the same way. It should be informative, seamlessly direct the audience to the information they want, and offer something stimulating.
In this guest post for Spoutfire, Brad Farris writes about how to master the art of the landing page with his “El Greco Checklist.”
Read Brad’s post on Spoutfire here.

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