Hello infographics! Bye bye pie charts!

In case you haven’t noticed, we are living in a visual world. Those boring pie charts and hierarchy tables aren’t pulling their weight anymore.

Infographics (short for information graphics) have taken center stage.

They say, ‘Here I am! Look at me!’

You can’t help but look at infographics, because they are super cool. So if you want to get all eyes on your business, an infographic is a great way to do that. People love sharing good infographics!

But infographics haven’t infiltrated themselves into the mainstream American business just yet, at least from what I can tell. Many business people may see these infographics and agree  they are super cool, but it doesn’t cross their minds to create infographics for their own business. They may appear too advanced … or maybe even too simplistic … but they are the future, so businesses need to embrace it now or embrace it later.

I’ve worked on a few infographics over the past few months, and I think they are relatively easy to create – just as long as you have the right people working on it. What I’ve found is that once businesses do one infographic, they tend to do more because they soon see the benefits. Infographics are a great tool to have on-hand to help you convey a particular message or break down complex subjects for their clients or prospects, such as this one that explains the evolution of sales and use taxes.

Here’s what you need to create an infographic:

  • Some ideas. I bet any business can come up with some ideas for an infographic. What do you find yourself explaining to people over and over again? Maybe you create one about your specific business or one about your industry.
  • A designer. Presentation is important with infographics. Make sure you use an experienced designer who can create an interesting infographic and also tie it into your brand.
  • A writer. Of course I think the words are the most important. In this case, the words are as equally as important as the graphic representation. Consult a professional writer if you are not comfortable writing the copy yourself. But if you do it yourself, remember that less is more when it comes to writing for infographics.
  • A way to share it. You can get print copies made of your infographics to distribute, include them in your PowerPoint presentations and proposals, and post them online to places like Visual.ly and pinterest.

Have you made any infographics for your business? If so, I’d love to see them. If not, give it some thought.

Bridget Ingebrigtsen

Bridget Ingebrigtsen owns Write On Command, a company that provides writing and editing services to businesses and not-for-profits. Bridget describes her six-year stint as Anchor Advisors' writer/editor as being "mutually beneficial" -- she helps Anchor Advisors keep their written projects on track and Anchor Advisors helps her keep her business on track. When she's not running her business, Bridget is running after her four children, two dogs and the latest in entertainment news. Connect with Bridget on Google+, Twitter and LinkedIn.

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