Frosty The Snowman Goes Into Business For Himself

Frosty, for so long known as “the Snowman,” always had secret aspirations of becoming an entrepreneur, of shaking off the shackles of the drag work expectations that hung over him his whole life and starting something afresh. “There must be more to my life,” he wondered, “than just… snow.” Over time his dreams to create and give back to the world came to a tipping point– he knew he had to do it and dive in!

Sure, there were risks. Life may be a bit unstable for a while and he may lose his former identity through it all. But he knew it was worth the reward, the reward of starting his own business with his unique talents and working through sweat and tears to make it succeed.

Of course his ditty had to change. Since he began writing his own story, I decided to adapt his new story to fit his old tune. Frosty learned a lot about small business and the challenges and obstacles that every small business owner faces. But he learned and pressed on!

Read (or sing!) along to his new tune, and be sure to check out the articles we’ve written that give solutions and tips to small business owners, whether snowy or not.

Frosty the Snowman, was a jolly happy soul,
With a simple web site and a small payroll; new clients were his goal..

Frosty the Snowman, is a fairytale, they say.
He hired slow, asked good interview questions, and grew a productive staff one day.

There must have been some magic in the referral relationships he found,
For when built a solid digital marketing plan, his business got off the ground!

Oh, Frosty, the Snowman, got really, really busy;
and he forgot to laugh and play, but gratefulness and perspective helped calm down his tizzy.

Thumpety thump, thump, thumpety thump, thump, look at Frosty go.
Thumpety thump, thump, thumpety thump, thump, got his signature look you know.

Frosty the Snowman’s cash flow got tight,
In the middle of the night he woke up thinking, “Will it always be such a fight?

Down to the village, with a budget and his 2016 goals in his hand, Running here and there, all around the square, sayin’, “I’ve got to raise prices as I planned.”

He led them down the streets of town, even though he needed focus;
But it’s then he realized, “I’ve got to stop thinking so broke ass.”

For Frosty, the Snowman, needed to take a well earned break,
So he waved goodbye, sayin’ “Don’t cry, I’ll be back again some day.”


To your success,

Brad Farris
Founder |

Brad Farris

As principal advisor of Anchor Advisors, Brad Farris has experience leading businesses & business owners into new levels of growth and success. Through his work with over 100 Chicago area small businesses he has experience in guiding founders and business owners through the pitfalls and joys of growing their business. Prior to joining Anchor Advisors, Brad spent over 10 years managing business units for a family-owned conglomerate with sales of $2 million to $25 million.  When he's not working, Brad enjoys cycling, cooking and the NFL. He is married with 5 children and lives in Chicago, Illinois. Connect with him on Google+, Twitter and LinkedIn.

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