How to Write a Job Posting Like Seth Godin Does

Not all job postings are created equal. Anyone can come up with a standard, boring job posting that lists the basics in plain language.

Qualifying sales leads over the phone: Here’s how to do it!

One of the challenges with using social media and content marketing to generate leads is that the leads aren't always well qualified. Just

What to do when everyone else is on vacation

This time of year can be frustrating. You are trying to grow your business, you are trying to move projects forward, you are working hard at

Blocks and Glue: Is your business built on a firm foundation?

An organization has numerous parts, or building blocks, that make up its whole. However, all of these separate functions and elements are

Top 5 Reasons I’ll Subscribe to Your Company Newsletter

If you use email marketing for your business, you’re probably wondering how to get more people to subscribe to your company newsletter,

5 Lessons: How to Create a Great Internship Program

Unpaid internship programs revolve around an educational experience that’s really more like an extension of in-school training. Stray from

5 Things You Should Stop Doing to Be More Successful

I think it’s safe to say that most business owners work hard—and work a lot. They chase success all year long. They have to-do lists a

What is Social Selling? Why is everyone talking about it?

Buzzwords. Gotta love ‘em. Social selling is one of those buzzwords we’re hearing quite a bit right now—but the trouble is—no one seems

5 Super-Effective Ways to Get New Clients

New clients are the Beyoncé of the business world. Everybody wants more, more, more. The struggle is that there’s a missing piece to

The vulnerability of being a business owner

In her wildly popular TED talk Brene Brown tells us that one of our deepest fears is vulnerability. We are afraid of the act of letting