8 surefire ways to boost your Klout score

Let’s face it. Everyone loves getting new notifications, likes, favorites, @replies, comments, RTs, shares, and +1s. Especially if we’re trying to build an audience… or just get attention.

But not all of us get much social media love. If that’s the case, you’re doing it wrong. So to help you get more out of your social media efforts and boost that all important Klout score, here are 8 simple strategies you can use!

1. Have a baby.

If you need some social media love, have a baby. Babies will fill your notification stream with “Awww!” “He/She’s so cute!” and “They have your eyes!”

A lot of my friends are starting to have kids. And once they do, ALL THEY DO is post pictures of their babies. Okay I get it. Your baby is cute. And even though I still can’t resist liking all of their pictures, there are some people that can’t stand them that there’s actually an app that will remove them from your newsfeed and replace them with pictures of random things.

2. Buy a cat.

If you don’t have much in common with other people on social media, and need a way to engage and interact, you must buy a cat. Once you’re a cat owner, you’ll never be able to stop talking about it. Ever.

But it’s not so much talking, it’s picture sharing. There’s a never-ending amount of picture content you can produce if you have a cat. And you will not be shy to share everything. For instance, if your cat is in a box, take a picture and share it. You will get tons of likes and comments — only from people with cats, because they understand your obsession. They will flock to your photos. And then they will share cat pictures back with you, too. And you will become friends. Forever.

3. Move to a city.

Do you have an iPhone with an 8 megapixel camera, have Instagram but don’t know what to take pictures of?  Or live in a boring town? Move to a city.

You will instantly have a million things to take pictures of. Take pictures of buildings. Then call it “#City.” You will get lots of likes. Take a picture of a homeless person and write “#Thismakesmesad.” There’s always people doing ridiculous things in the city you can take pictures of, like misspelled signs. People love those. If you live in a city, your life is instantly more interesting to everyone.

4. Take pictures with celebrities.

Do you feel like a wallflower on social media? That no one really pays much attention to you? Then you must find a celebrity and take a picture with him/her.

I’m astounded by the amount of people I know that have pictures with celebrities… where the celebrity looks like they want to kill someone. Why? Because they stalked them, and interrupted their dinner and harassed them to take a picture for the sole reason of making it their profile picture. But it works. Everyone likes, comments and shares them regardless of their pissed-off face.


5. Drink coffee.

Are you a coffee drinker? You can become part of a cult!

People are really serious about coffee on social media. It’s a great way to start conversation and engage with people. Coffee drinkers make themselves known, and find other people that way. They let everyone know when the pot of coffee is brewing, what kind it is, what receptacle they are drinking it out of, and if they use cream or sugar. Just talk about coffee, or use a #coffee hashtag, or take a picture of your coffee cup — you’re sure to get engagement.


6. Use as many hashtags AS HUMANLY POSSIBLE.

Do you post great pictures or articles but no one ever reads them? You’re not using hashtags efficiently. Next time you post a picture on Instagram, be one of the incredibly annoying, attention-starving people, use as many hashtags as humanly possible, and must use all of these tags at bare minimum if you use Instagram:

#instagood #instamood #picoftheday #instafamous #statigram #webstagram#instago #igdaily #iphoneonly #photooftheday #bestoftheday #followback #iphoneart #plpix #iphonesia #igaddict #followme #pleasefollow #imbeggingyoutofollowme

7. Travel.

Do you travel? If so, good news! You have great content to share. If you don’t, that sucks. You are not interesting.

People love to live vicariously through other people’s lives. Especially on social media, and especially through Pinterest. Gen Ys love to travel, and anytime we get to go somewhere, they take pictures & post of everything. Get with the program.

People don’t just post all their pictures from vacation all at once. They post them periodically, reposting pictures weeks after their Peru trip, or the picture of them under the Eiffel Tower two months later. You must keep posting pictures and status about it weeks months later after you go on the trip to rub it in everyone’s face that you went to Mexico and they didn’t. People still can’t help but to “like” your picture.


8. Find a quote and put a picture of a sunset behind it.

Remember as a kid when you’re teacher had posters of a sunset and below it read a motivational quote? They were all over the place. Well now people (and companies) just put the quotes in the pictures and post them online.

It works. Every time. People love them.

So there you have it. Give them a shot! If these strategies don’t work you could go always go back to the old fashioned methods like demonstrating your expertice with relevant content, sharing your knowledge, and being helpful and friendly.

…nah. Baby pictures are cuter.

 

Devan Perine

Devan Perine works with small business owners on their marketing and multimedia efforts. She's passionate about helping businesses build their presence online, and giving Gen Y a voice in the workplace. When she's not working, she loves to make a mess in the kitchen, and play with her band around Chicago. She loves to chat! Give her a shout on Google+, Twitter or LinkedIn.

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