Can’t keep up? 6 awesome small blogging tips for the busy business owner

Small business owners are busy people. Reason why tasks like blogging may sometimes be put on the back burner, which is unfortunate. But there are ways to simplify small business blogging so that you can actually get to enjoy this effective form of marketing.

small business blogging tips

Photo credit:  bigpresh (Flickr)

Check out these 6 small business blogging tips:

1. Start with WHY you’re blogging.

If you find yourself unmotivated to blog or wondering where to start, it’s best to go back to the “why” of it all.

Why are you blogging? What are your goals?

Not all small businesses blog for the same reason. Some blog for SEO; others to gain more exposure and establish credibility. Clarify and write down your reasons for starting blogging in the first place.

2. Then figure out WHAT you want and need to blog about.

Coming up with blog post ideas can be a big time waster. But there are ways to make this easier.

  • Ask your customers/readers what they want. Conduct a short survey on your blog or ask a question on Twitter or on your Facebook page.
  • Keep an idea list. Write ideas down as soon as you get your “aha” moments or get inspired by something you read, heard, or experienced. Use tools like  Evernote or Workflowy to keep track of them, and Pocket or Instapaper to bookmark articles you want to reference.
  • Revisit your other content, even those offline.

3. Follow up with WHEN you can blog.

One of the most difficult aspects of small business blogging is coming up with a realistic blogging schedule. Let’s simplify it.

  • Start small. You can begin with (or slow down to) one 300- to 500-word blog post a week. Don’t pressure yourself into blogging on a daily basis. That’s counterproductive.
  • Plan your topics ahead of time. This is where the second step comes in handy. Since you already have a list of topics ready, you can plot your editorial calendar. Use free tools such as TrelloWordPress editorial calendar, or Google spreadsheets.

4. Now, WHO is going to blog?

You’re now clear on your why, what, and when. It’s time to decide who’s going to create great content for your readers.

  • Do it yourself, especially if you as the owner is a big part of your brand or if you want to establish your credibility.
  • Ask employees or partners to help you out. Assign someone you trust to write or take turns with you in writing for your small business blog.
  • Hire a someone to blog for you. You can invest in a professional ghostblogger to help you fill your blog with quality content.

5. Then decide HOW you’ll create your blog posts.

The process can be long and distracting, but there are ways to make it a breeze. Here are my blogging tips for business:

  • If you need to research for your blog post, always do it before you write. Gather your sources first so you won’t get distracted later. You can use CiteLighter, a fantastic Chrome extension that can help you save articles with complete citations.
  • Jot down your outlines first, then find the time to write the whole blog post later.
  • Use writing tools. Here are some that can help keep the distractions away:

○      WriteBox (Chrome app)

○      Zen Writer (desktop app)

○      ZenPen (website)

6. Finally, let’s go to WHERE the people are.

Blogging doesn’t stop when you click the publish button. You have to make sure that people, especially potential customers, actually get to read your awesome work.

  • Don’t forget to share and to ask people to share. Make it easy for your readers and place sharing buttons prominently on your blog.
  • Respond to comments and Twitter or Facebook conversations.
  • Ping search engines. Some blogging platforms do this automatically. But if you’re not sure yours does, you can use a free service like Ping-o-Matic to update different search engines that you updated your blog.

Maintaining your small business blog may take a lot of work, but it’s certainly doable even if you have a busy schedule. Hopefully these business blogging tips will help you avoid feeling overwhelmed by using a system that works for you. And always remember to have fun!

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Glori SurbanAbout the author:

Glori Surban is a freelance blogger helping small business owners and entrepreneurs get noticed online by providing top-notch blogging and content planning services. Follow her on Twitter or connect with her on LinkedIn to learn more about her services.

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Comments

  1. Hi Gloria, thank you for the tools and simple steps. I’m always looking for new tools to use to make my own blogging easier.

    • You’re welcome, Mary!

      Usually, the key is to pick just one or two tools, the ones that really work for you. Using so many is actually counterproductive. I’ve been a victim of that before.

      Thanks for taking the time to comment. 🙂

      • Plus use the tools according to context, it doesn’t mean a great tool will do great in any business context, its about using the right tool for the relevant right context. 🙂

  2. Hey Gloria, though am a Professional Marketer still I am total a newbie when it comes to all this online marketing and blogging arena, Your insights really helped me understand this whole thing, thank you, I like precise and to the point contentions and approaches!

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