Trends

It's hard to run a business and stay on top of the latest industry news and trends. That's OK -- we do it for you! Here's our collection of articles, videos and tools to help you stay on top of what's going on.

Top small business articles | November 2014

small business articles

We know well how tough it can be at the top. Running a business can run ourselves down. And we need confidence to give us the energy and perseverance to keep going when things get tough. So we made November a month about building your confidence so you can lead your team, yourself, and your

The Ultimate Holiday Gift Guide for Business Owners

holiday gift guide

Christmas and the holidays are right around the corner. It can be really hard to find the right gifts for your clients, employees, (or boss). What should be fun to do (gift shopping) is actually a dreaded task on your to-do list. And if you're like me, you want to find the 'right' gift for each

Need some holiday gift ideas? Here’s 5 great ones!

holiday gift ideas

Christmas and the holidays are coming around the corner again (it's crazy to think about, I know), which means it's time to start figuring out and purchasing gifts for our clients (and/or) employees. Jill and Brad share some of their favorite holiday gift ideas on this episode of Breaking Down Your

Top 5 terrifying content mistakes — are you making any of these on your website?

website content mistakes

Your website makes a great impression and impact on potential clients and customers. The question is, are you marketing to them on your site in a way they will respond to? In light of the holiday today, we wanted to share this fun infographic from Educo Web Design on content mistakes on websites.

Top small business articles for business owners | October 2014

Top small business articles for business owners | October 2014

This month at EnMast was all about looking at our business' numbers -- our financials. It's not always the most fun topic to talk about, but it's one of the most important ones. You can't trust your gut to how your small business is doing; you need to know its vitals -- the numbers that tell you

5 common IT mistakes small business owners make

common IT mistakes

Equipping your business with the proper IT tools and solutions right from the get-go can make all the difference to get your business processes running smoothly and efficiently. Nowadays, there are very affordable solutions out there, allowing SMEs to be equipped with the best software systems.

Top small business articles for business owners | September 2014

top small business articles septmeber

Most business owners have control issues, whether we would like to admit it or not. How many of you have to see every document before it’s sent out to a client? (That's one sign you have some control challenges). This month we really hammered on our control freak behavior. It’s hard for us to

#Inbound14 Recap: The future of content marketing is here

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I've been in Boston all week attending Hubspot's annual Inbound conference. Here's the highlights from Day One and Day Two. When we look back at the history of the content marketing movement, we are going to mark 2014 as a watershed moment. During this year, "content marketing" proved its worth.

Inbound14 Day Two Takeways: Less inspiration, more perspiration

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I'm spending the week at Hubspot's Inbound14 marketing conference and I'm trying to give you a peek at some of the big ideas I'm hearing. Yesterday I was inspired by Dharmesh Shah's ideas about reaching big to attract better people. Today I heard a number of talks about how you make this Inbound

Inbound14 Day One Highlights

Inbound 2014 Day 1

I'm at Inbound14 this week in Boston attending HubSpot's big annual content marketing conference. These are highlights from day one. Here are day two's! Attempting to write a recap of Inbound 14 Day One highlights seems like an impossible task. There are over 150 speakers (of them, 25 are Best

10 strong leadership habits all business owners should have

leadership habits

Some leaders seem so…together. They have strong leadership habits and always having energy, look well rested, and generally appear calm, have high performance, and confident. So what’s the secret potion they’re drinking every morning? And where can we get some? After digging around, we found

Small business owner’s favorite reads this month | July 2014

small business articles

The summer is usually a slower time for many businesses, as a lot of people are on vacation, but it's been pretty busy here at EnMast. We're working on our relaunch, and with our growing community you guys have kept us really busy! I recently returned from vacation (speaking of, if you have no