Photo credit: hollykl (Flickr) One of the things I tell anyone who is a small business owner is that, if you have a place of business with an address and a door to enter, then you need local Search Engine Optimization. Many of them will just look at me like I started speaking a foreign language.
SEO can seem very complicated, confusing and many business owners don't understand what it is, or what the benefits are. Here is our collection of articles, tools, templates and expert advice on SEO to help small business owners understand SEO better and learn how to do it.
I was complaining the other day about how SEO is so fickle and changes on a day-to-day basis. And then some smart-aleck man who shall remain nameless chimed in with: “Sounds like a woman.” As I thought about it, I realized he was right. SEO is like a woman! Here’s why: SEO has reproductive capabilities. It
Let’s face it. Everyone loves getting new notifications, likes, favorites, @replies, comments, RTs, shares, and +1s. Especially if we’re trying to build an audience… or just get attention. But not all of us get much social media love. If that’s the case, you’re doing it wrong. So to help you get more out of your
It’s time we put to rest the idea that social media results can’t be measured. Yes they can be measured and we don’t have to resort to fabricated KPIs such as “return on influence.” There are a few simple steps to follow to properly track your social media marketing. Step 1: Clearly define your campaign objectives.
In order to get “found” on the internet, you need to put yourself out there. How do you put yourself out there? By creating content relevant to what people are searching. But just because you put a few blog posts out there doesn’t mean you’ll automatically have 1000 visitors to your site everyday. Creating
How that’s for getting to the point? There’s a lot of talk about using online marketing and social media to promote your business, but many business owners are skeptical of its effectiveness, is the time and money actually worth it? Sticking to traditional marketing methods – phone calls, mailers, print advertising, etc they know and
In a case study format, we brought in experts to talk about fictitious small business owner, “Al” of Al’s Bakery (played by Brad Farris) and how he can use online marketing to increase his sales pipeline. In this clip, George Zlatin, Principal at Digital Third Coast (a Chicago-based SEO company) talks about how you can
I spent about 10 years of my career in the merger and acquisitions field, meaning I scouted out businesses to acquire for my employer. In determining the value of each business, we looked at three things: Consistent sales results (that were likely to continue without the owner present) A way to turn those sales into