SEO can seem very complicated, confusing and many business owners don't understand what it is, or what the benefits are. Here is our collection of articles, tools, templates and expert advice on SEO to help small business owners understand SEO better and learn how to do it.

5 Free SEO Tools For Small Business Owners

5 Free SEO Tools For Small Business Owners

Let's face it, marketing isn't cheap. On average, small businesses spent 10.4% of revenues on marketing in 2012. 46% of those marketing budgets are spent on digital. Not only that, but marketing efforts never end. You have to keep your marketing efforts going or else they'll stop producing for you.

7 Local SEO Tips Your Small Business Can’t Survive Without

local seo tips for small business

Photo credit:  hollykl (Flickr) One of the things I tell anyone who is a small business owner is that, if you have a place of business with an address and a door to enter, then you need local Search Engine Optimization. Many of them will just look at me like I started speaking a foreign language.

Why SEO is like a woman


I was complaining the other day about how SEO is so fickle and changes on a day-to-day basis. And then some smart-aleck man who shall remain nameless chimed in with: “Sounds like a woman.” As I thought about it, I realized he was right. SEO is like a woman! Here’s why: SEO has reproductive

8 surefire ways to boost your Klout score


Let's face it. Everyone loves getting new notifications, likes, favorites, @replies, comments, RTs, shares, and +1s. Especially if we're trying to build an audience... or just get attention. But not all of us get much social media love. If that's the case, you're doing it wrong. So to help you get

A 5-Step Guide to Social Media Analytics

social media measurement

It’s time we put to rest the idea that social media results can’t be measured. Yes they can be measured and we don’t have to resort to fabricated KPIs such as “return on influence.” There are a few simple steps to follow to properly track your social media marketing. Step 1: Clearly define

Content marketing should be a habit

Content Marketing

  In order to get "found" on the internet, you need to put yourself out there. How do you put yourself out there? By creating content relevant to what people are searching. But just because you put a few blog posts out there doesn't mean you'll automatically have 1000 visitors to your site

How Google+ can help your business


The Initiative for a Competitive Inner City is a non-profit you should know about. They provide help and support to keep businesses growing and healthy within large cities. They want to discover, and spread, the great things about running an urban business. They asked us to explain why a small

Online marketing will grow your business. Period.

Online Marketing

How that’s for getting to the point? There’s a lot of talk about using online marketing and social media to promote your business, but many business owners are skeptical of its effectiveness, is the time and money actually worth it? Sticking to traditional marketing methods - phone calls, mailers,

How SEO Can Help Grow Your Business

george zlatin digital third coast

  In a case study format, we brought in experts to talk about fictitious small business owner, "Al" of Al's Bakery (played by Brad Farris) and how he can use online marketing to increase his sales pipeline. In this clip, George Zlatin, Principal at Digital Third Coast (a Chicago-based SEO

Webinar: How Online Marketing Can Grow Your Sales Pipeline

Increase Your Sales Pipeline In our recent survey, we found out that filling the sales pipeline is one of the biggest concerns among small business owners. In order to address this issue, we brought together a panel of experts to discuss a small business owner case study. Each of them adds their

Content marketing, SEO: Equity boosters

SEO Launcher

I spent about 10 years of my career in the merger and acquisitions field, meaning I scouted out businesses to acquire for my employer. In determining the value of each business, we looked at three things: Consistent sales results (that were likely to continue without the owner present) A way to

6 facts I bet you don’t know about your website’s visitors

I judge your poor website

If you’re a business owner, you need to know who’s viewing your website, and what they hate and love about it. If you have a website, you meet people everyday - whether you know it or not.  First impressions are KEY when meeting someone new. You don’t go into a job interview in jeans with holes in