Sales

Sales is one of the biggest fears and challenges of small business owners. Here is our collection of our best sales tips, tools, templates, how-to guides and more for small business!

How to warm up cold leads (without being a pest)

cold leads into hot sales

Cold is not usually a positive association. Cold coffee. Cold weather. Cold attitudes. Not a lot of people will jump up and down with excitement when you're describing something cold...unless it's ice cream. The same goes for cold leads. They're not the easiest to work with--and you need to

How to increase sales (and make more money)

how to increase sales

What creates sales for your company? What is one thing can you do today that will increase sales in the future? What can you do that will move the needle on your top line? It's surprising how few of my clients have ever sat down and thought about the answers to these questions. If you need

5 Sales Prospecting Tools Every Entrepreneur Needs

5 sales prospecting tools

When you're working hard to build new relationships and network for your business, you're ultimately working to increase your sales pipeline. You're connecting with new people and getting your brand in front of new faces. Part of this happens in the form of in-person meetings, but other

What is a sales pipeline? Here’s everything you need to know

what is a sales pipeline

Getting a customer, for most of us, isn't a one step process. It's different for all types of businesses. So then, what is a sales pipeline? If you were to draw a map of the stages that your prospects go through -- from the time they first hear about your company through consideration,

Sending Price Increase Notices: 4 Best Practices

tips for sending price increase notices

When you finally decide it’s time to send your clients a price increase notice, there are a few best practices to follow to help ensure you and your customers are on the same page about what’s happening. The last thing you want to transpire when you’re making a request is to put them on the

Sales prospecting: 4 Ways to take control of your sales pipeline

sales prospecting

You all know what the sales pipeline stages are, right? As you market and sell, you are moving people from awareness ("Oh, look, they exist"); to consideration ("Hmm, they might be able to solve my problem"); to discovery ("Let's talk about how you might be able to solve my problem."); to engagement

Sales Pipeline Report Template: How to build it in Excel

Sales Pipeline Report

How do you know what sales to expect this month? Next month? Or next quarter? Your sales pipeline report! So what is a sales pipeline report? It's a channel of information that shares critical information about ongoing sales activities that are in the process of being developed, provided,

How to sell: How business owners can sell in this day and age

how to sell

Many of you might know that Tesla, a high-end luxury electric car company, has been in an ongoing battle in the news with car dealerships and lawmakers over their right to sell directly to consumers. But shouldn't we be able to sell cars online right now? For over a hundred years,

How I learned how to price services and products for my business

pricing strategy

I started an online jewelry business when I was in college to help feed a creative interest (and make some extra money.) As a nineteen-year-old, I didn’t know much about business practices, how to price products or services, or how to drive sales—so a lot of it was trial and error. Over the five

4 ways to find clients that will pay you more

how to find clients

We've been talking this month about raising your prices. I assert that higher prices help you to close business more quickly because you are more confident about the value you offer, and you are communicating that confidence to your prospects, which is attractive to them. Now we're going to talk

Crafting a price increase notice: 6 ways to tell your clients

price increase notice

To start, here's a little price increase notice sample. I then follow it up with 6 ways to how to tell clients you're raising your prices below: Dear John (your client's name is John, right?); How are you doing? We used to be so close. Lately there's been some distance between us; I just want to

Pricing Strategies: How to figure out how much to charge clients

pricing strategies

It's so hard to pick a number when we're reworking our pricing strategies. We want to price our products or services at a number that seems attractive to our prospects. A number we know will give them good value when they work with us. At the same time, we need to make sure we are earning a