Marketing

Keeping your sales pipeline full takes good marketing. Access our collection of marketing templates, tools, videos and more full of tactics, industry trends and marketing advice below.

How to turn online connections into real world sales

make sales

If you've been following along with our blog posts, or if you listen to our podcast you know that we are big fans of social media and online marketing. There has never been a better time to be prospecting for new client leads--they are all right out there! You can search for them, reach out to them,

5 ways your website can help you fill your sales pipeline

how to fill sales pipeline

Finding more qualified prospects to fill the top of your sales pipeline is the best way to accelerate the growth of your company. Any action I can take to bring in more leads on a consistent basis, well, that's action worth taking! You have a website. Everybody does. How hard is it working

Top 5 terrifying content mistakes — are you making any of these on your website?

website content mistakes

Your website makes a great impression and impact on potential clients and customers. The question is, are you marketing to them on your site in a way they will respond to? In light of the holiday today, we wanted to share this fun infographic from Educo Web Design on content mistakes on websites.

Not driving enough traffic to your blog? You’re not doing these 6 things

how to drive more traffic to your website

So you've decided to start blogging. Great! Blogging is a great way for professionals to demonstrate their expertise, build trust, and cultivate leads and drive more traffic to your site. Your blog also provides great content for an email newsletter that can keep you and your business fresh in the

#Inbound14 Recap: The future of content marketing is here

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I've been in Boston all week attending Hubspot's annual Inbound conference. Here's the highlights from Day One and Day Two. When we look back at the history of the content marketing movement, we are going to mark 2014 as a watershed moment. During this year, "content marketing" proved its worth.

Inbound14 Day Two Takeways: Less inspiration, more perspiration

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I'm spending the week at Hubspot's Inbound14 marketing conference and I'm trying to give you a peek at some of the big ideas I'm hearing. Yesterday I was inspired by Dharmesh Shah's ideas about reaching big to attract better people. Today I heard a number of talks about how you make this Inbound

Inbound14 Day One Highlights

Inbound 2014 Day 1

I'm at Inbound14 this week in Boston attending HubSpot's big annual content marketing conference. These are highlights from day one. Here are day two's! Attempting to write a recap of Inbound 14 Day One highlights seems like an impossible task. There are over 150 speakers (of them, 25 are Best

How to get people to open your emails

increase email open rates

First off, Jill and Brad are taking Breaking Down Your Business LIVE at TechWeek Chicago next week, June 28th at 12pm. WE WANT TO SEE YOU THERE! It's going to be epic with business celebrity guests, Jay Goltz (serial entrepreneur and NY Times writer) and Howard Tullman (another serial entrepreneur

The Ultimate Small Business Pricing Kit:
How to Increase Your Prices Without Losing Clients

how to increase prices

If you want to stop working yourself to the bone, being busy all the time and not making great money, you need this small business pricing kit. This eBook and webinar combo will help you learn how much to charge for your services and how to increase your prices! This Small Business Pricing Kit

Small Business Positioning Statement Tool — “Brad Lib”

Positioning Statement Tool

If you're having a hard time positioning your company, you're in the same boat as many small business owners. This simple positioning statement tool for small business will help you develop a positioning statement for your business. It's like a mad-lib, or rather "Brad-lib." Fill the blanks in

Highlights from Day Two at #ICON14

ICON14

(Get the highlights from ICON14 Day One here.) When your day starts and ends with Casey Graham (a guy whose company has grown 850% in the last 4 years) -- Seth Godin shows up in the middle -- you know it's been a great day. Welcome to day two at ICON14. (Also, check out Infusionsoft's recap

4 small businesses using YouTube creatively (and successfully)

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There was a time, not too long ago, when a popular ad campaign (i.e. TV) required not only a big budget, but a whole lot of media buying savvy as well. This meant that if you were a small business, you had pretty much two options: You could be a hammer... Or you could be