Best Practices

This is our collection of best practices for every part of running your small business. Browse through our articles, videos, tools & templates and more below!

5 Employee appreciation ideas you wish you thought of before

employee appreciation ideas

Buying gifts for employees is often more difficult that figuring out what to buy your in-laws for birthdays or the holidays. So how do you figure out how to show employees your appreciation for their hard work? I've got a few employee appreciation ideas that'll knock 'em out of the park.

3 Reasons why it’s a good time to sell your business now

when to sell your business

Is it the right time to sell your business? According to business expert Gene Marks, the answer is, "Yes." Marks explains his case for that statement in a video produced by The Hartford. He notes that the sales of businesses are up 50% this year over last--and the trend is slated to

Most popular small business articles: March & April 2015

small business articles

Hey there! It’s been a while since we sent one of these out! We spent two months on the topic of sales instead of just one, so it's time to re-cap the top five. And...we worked real hard on a course we just launched. It will help you get more prospects in your pipeline in just 30 days; it's The

How to turn online connections into real world sales

make sales

If you've been following along with our blog posts, or if you listen to our podcast you know that we are big fans of social media and online marketing. There has never been a better time to be prospecting for new client leads--they are all right out there! You can search for them, reach out to them,

How to respond to random LinkedIn requests

responding to linkedin requests

If you are active on LinkedIn, your chances of "getting found" increase. You will get more inbound contacts from prospects, job seekers, potential partners and (unfortunately) random connection requests from people you don't know. While some of these requests can be kind of puzzling, ("Why would the

5 ways your website can help you fill your sales pipeline

how to fill sales pipeline

Finding more qualified prospects to fill the top of your sales pipeline is the best way to accelerate the growth of your company. Any action I can take to bring in more leads on a consistent basis, well, that's action worth taking! You have a website. Everybody does. How hard is it working

How to warm up cold leads (without being a pest)

cold leads into hot sales

Cold is not usually a positive association. Cold coffee. Cold weather. Cold attitudes. Not a lot of people will jump up and down with excitement when you're describing something cold...unless it's ice cream. The same goes for cold leads. They're not the easiest to work with--and you need to

How to increase sales (and make more money)

how to increase sales

What creates sales for your company? What is one thing can you do today that will increase sales in the future? What can you do that will move the needle on your top line? It's surprising how few of my clients have ever sat down and thought about the answers to these questions. If you need

5 Sales Prospecting Tools Every Entrepreneur Needs

5 sales prospecting tools

When you're working hard to build new relationships and network for your business, you're ultimately working to increase your sales pipeline. You're connecting with new people and getting your brand in front of new faces. Part of this happens in the form of in-person meetings, but other

What is a sales pipeline? Here’s everything you need to know

what is a sales pipeline

Getting a customer, for most of us, isn't a one step process. It's different for all types of businesses. So then, what is a sales pipeline? If you were to draw a map of the stages that your prospects go through -- from the time they first hear about your company through consideration,

Sending Price Increase Notices: 4 Best Practices

tips for sending price increase notices

When you finally decide it’s time to send your clients a price increase notice, there are a few best practices to follow to help ensure you and your customers are on the same page about what’s happening. The last thing you want to transpire when you’re making a request is to put them on the

Sales prospecting: 4 Ways to take control of your sales pipeline

sales prospecting

You all know what the sales pipeline stages are, right? As you market and sell, you are moving people from awareness ("Oh, look, they exist"); to consideration ("Hmm, they might be able to solve my problem"); to discovery ("Let's talk about how you might be able to solve my problem."); to engagement