Best Practices

This is our collection of best practices for every part of running your small business. Browse through our articles, videos, tools & templates and more below!

How to warm up cold leads (without being a pest)

cold leads into hot sales

Cold is not usually a positive association. Cold coffee. Cold weather. Cold attitudes. Not a lot of people will jump up and down with excitement when you're describing something cold...unless it's ice cream. The same goes for cold leads. They're not the easiest to work with--and you need to

How to increase sales (and make more money)

how to increase sales

What creates sales for your company? What is one thing can you do today that will increase sales in the future? What can you do that will move the needle on your top line? It's surprising how few of my clients have ever sat down and thought about the answers to these questions. If you need

5 Sales Prospecting Tools Every Entrepreneur Needs

5 sales prospecting tools

When you're working hard to build new relationships and network for your business, you're ultimately working to increase your sales pipeline. You're connecting with new people and getting your brand in front of new faces. Part of this happens in the form of in-person meetings, but other

What is a sales pipeline? Here’s everything you need to know

what is a sales pipeline

Getting a customer, for most of us, isn't a one step process. It's different for all types of businesses. So then, what is a sales pipeline? If you were to draw a map of the stages that your prospects go through -- from the time they first hear about your company through consideration,

Sending Price Increase Notices: 4 Best Practices

tips for sending price increase notices

When you finally decide it’s time to send your clients a price increase notice, there are a few best practices to follow to help ensure you and your customers are on the same page about what’s happening. The last thing you want to transpire when you’re making a request is to put them on the

Sales prospecting: 4 Ways to take control of your sales pipeline

sales prospecting

You all know what the sales pipeline stages are, right? As you market and sell, you are moving people from awareness ("Oh, look, they exist"); to consideration ("Hmm, they might be able to solve my problem"); to discovery ("Let's talk about how you might be able to solve my problem."); to engagement

Stop leaving voicemails. Voicemail is dead. Here’s why.

voicemail

When was the last time you said, "Wow, I'm so glad I got that voicemail!"...? Tell me. Do you get a thrill when you see that the VM icon on your phone is lit up? Didn't think so. Maybe it's time we faced the fact that voicemail is a technology whose time has come -- and gone. Once upon a

The key to organic business growth: Don’t let your business get stagnant

organic business growth

This article originally published at Anchor Advisors. “What is the difference between a living thing and a dead thing? In the medical world, a clinical definition of death is a body that does not change. Change is life. Stagnation is death. If you don't change, you die. It's that simple. It's that

The ULTIMATE Small Business Hiring Guide: Everything you need to know about hiring an employee

the ultimate small business hiring guide

Small business hiring is an essential (and often challenging) facet of entrepreneurship. Any business owner who’s made a bad hire (and most of us have) can tell you the pain of realizing your mistake and trying again and again to “fix” the bad hire, before you finally fire them. Not to mention the

How to write a job posting that attracts great applicants (and repels the ones you DON’T want)

how to write a job posting

The job posting is the most fundamental tool that you have to attract great talent to a job opening, yet many business owners fail to use it effectively. A well written job posting acts like a shining beacon to attract talented folks who share your values and are looking for a terrific opportunity,

How to attract talent to your small business (and how not to)

how to attract talent

There's nothing that makes a business more successful than top-notch talent. When a business owner has a team they can count on, the sky is the limit -- we have all the confidence in the world and it shows. But when we don't have the talent we need, when we aren't confident in our team, we start

Top 10 hottest small business articles of 2014

Top 10 small business articles of 2014

Woo-wee! 2015 is here! Though it’s great to look forward to the new year, it’s also really important to look back and see what you accomplished the previous year. So our team here at EnMast looked back and found our top 10 most popular small business articles read by you — business owners. We