It’s all in the family. Jeff Fliegler of The Point Solutions works with his dad to provide a range of consulting services to small business owners, although the focus for the first crop of clients has been on social media and content marketing. Their team consists of father, son and one sales rep. We’re thankful Jeff took the time to tell us his story…
Tell us the story of your business:
My father, David, started as a business owner in the early 80’s when he opened his first Computer Store in Media, Pennsylvania. Since then, he has had several businesses, each one more successful than the last. His final business, before beginning Point Solutions, was E-7 Sports, which handled the backend programming needs for youth sports organizations across the country. However, when E-7 was recently acquired he was not quite ready to give up his business skills.
I (Jeff) was a chef for the first sixteen years of my professional life; until a back injury brought that to a screeching halt. I have regrouped and enjoy my “second career” as a financial advisor. I have passed many of the licensing exams, including those for Life Insurance, the Series 6 and 63, and I’m on my way to becoming a RIA.
My father and I get a long really well and wanted to figure out away to work together. Actually, I threatened him, “If you ever want to see your grandchild again, we are going into business!” We thought it would be a good thing to put or talents together and help small business owners run a more productive business. This would, in the long term, build trust. We had a vision for turning them into financial clients to create a strong AUM for us a well.
What has been the most challenging part of being a business owner?
The Point Solutions is really young. Our biggest challenge right now is establishing our identity and attracting new clients. We thought bookkeeping and tax strategies would be our bread and butter, but we are realizing that web design and social media pique more interest. We believe that there is a place in this market for us; and we are thinking about who our audience is and how to best capture it, and how to attract prospects.
We are open to any new ideas on how to accomplish this.
What was the biggest mistake you’ve made with your business?
When we first started, we knew we had a lot of great resources and ideas. Just like life itself, we weren’t sure where the business was going to take us. We invested in a few programs and people that brought a low return on investment, so to speak. Although these may have been mistakes I’m glad we went through them early and quickly, because it has given us clearer direction and strength moving forward. Basically, it’s all part of growing up.
What’s the best part(s) of being a business owner?
Not wearing pants at work! Just kidding. My favorite parts of being a business owner are that I can make something that is truly mine, and I can really help other business owners. I truly believe my success comes when the people around me reach, and then exceed, their potential.
Finish this sentence: I could wave a magic wand, I would…
Have a business that creates a passive income so I could spend time with my family, at the beach surfing, golfing and constantly learning.
One thing you wish someone told you before you started your own business.
How mentally and emotionally grueling it is. I was a chef to start my career, so I don’t mind long hours and hard work. But even when I was opening restaurants and making menus, costing them out, etc., I don’t remember being so mentally tired. And the emotions! What a roller coaster it is. I’m not sure if I’m addicted and love it, or if I’m going to go bald with a heart attack in a month. I think I’m addicted.
What is your favorite tool on EnMast?
So far, it ‘s the Project Costing Tool….so far.
We know everyone in our EnMast Community has a story to share, and we’d love to hear yours! Email Devan.