Guest Posting Guidelines

Audience

Thanks for your interest in guest blogging on EnMast! We really are focused on high quality content that’s relevant and valuable to our readers. Note, we are very picky! Because of this, your submission may not be approved, and we may not give in-depth reasoning due to the amount of inquires we receive.

We are looking for thought leadership type of articles from business owners — first person experiences. The more transparent, the better. 

One of the things we value most (besides super awesome, high-quality content that our community loves) is building relationships with our guest bloggers. We look for guest post authors who can promote and share their article with their audience, not people looking just to get a back link to their site or a client’s site.

Content

Our audience is small business owners with 2 – 200 employees. We shy away from writing to “entrepreneurs” or about “start ups” and using that terminology. (Our audience is more established business owners, not start ups, which is commonly linked with “entrepreneurs.”)

All guest posts should be oriented toward that audience, but should not be an advertisement for your product or the equivalent of a sponsored post. Our readers are looking to build their business, and on the search for new tools and thought leadership to help them run their businesses. They want content from writers who “get” what it’s like to manage and grow a business and lead their employees.

Put yourself in the reader’s shoes. You’re a small business owner. You’re busy, you’ve got a lot of stressors, and there are a lot of things you don’t know. You don’t have a lot of time to reading articles, and so you only want to read things worth while. We only accept guest post content that is impactful, remarkable, actionable and has some depth so you walk away with something new from it. That’s the kind of high-quality content we’re looking for.

Posts can be:

  1. First-person stories about owning a small business, and how you do it or lessons you’ve learned. Stories are encouraged!
  2. Wisdom about your industry or line of work that would interest the EnMast audience. Actionable, practical advice. No fluff, please!
  3. We shy from SEO and marketing companies representing clients, and look for actual content written from real small business owners.

Submissions

  1. Submit your blog request to guests@enmast.com.
  2. Let us know who you are and what you’d like to guest blog about.
  3. Give us a link to your site and a couple of blog posts we can read to get a sense of your writing style.
  4. We’ll review your request within one week to notify you if it has been approved or not. We may give you alternative ideas to your request.

Guidelines

  1. All content must be original and not previously published in print or online. You agree not to publish the same piece on your blog, or anywhere else. You may, however, publish a brief tease or summary on your site that links to the original post.
  2. Posts must at least 700 words (we also welcome super-meaty, epic-ly-awesome articles that are 1000-2000 words).
  3. Always credit your sources!
  4. Add your bio and a small picture of you that we can include in the post. In your bio, you may include up to 3 links (to your blog, website, social media account)
  5. Email your post in a RTF or Word document file to guests@enmast.com.

Editing

  • We may edit your post before publishing to give it further clarity or improve quality. We may also provide a brief lead paragraph to provide context to the reader about why we included your post.

Publishing

  • After you submit your post, we’ll give you an approximate date your article will go live. It’s usually around 2 weeks from then.
  • We’ll send you a link when it goes up! As a guest on the site, you are expected to promote the post through your networks, social media accounts, etc.

Disclaimer

  • If your submission idea has been approved, we still reserve the right not to publish your blog post. The EnMast editors may not provide you with reason or feedback with our rejection.

Resources

Here are a few great resources to help guide you through writing a great guest post: