How to warm up cold leads (without being a pest)

cold leads into hot sales

Cold is not usually a positive association. Cold coffee. Cold weather. Cold attitudes. Not a lot of people will jump up and down with excitement when you're describing something cold...unless it's ice cream. The same goes for cold leads. They're not the easiest to work with--and you need to

How to increase sales (and make more money)

how to increase sales

What creates sales for your company? What is one thing can you do today that will increase sales in the future? What can you do that will move the needle on your top line? It's surprising how few of my clients have ever sat down and thought about the answers to these questions. If you need

5 Sales Prospecting Tools Every Entrepreneur Needs

5 sales prospecting tools

When you're working hard to build new relationships and network for your business, you're ultimately working to increase your sales pipeline. You're connecting with new people and getting your brand in front of new faces. Part of this happens in the form of in-person meetings, but other

What is a sales pipeline? Here’s everything you need to know

what is a sales pipeline

Getting a customer, for most of us, isn't a one step process. It's different for all types of businesses. So then, what is a sales pipeline? If you were to draw a map of the stages that your prospects go through -- from the time they first hear about your company through consideration,

Sending Price Increase Notices: 4 Best Practices

tips for sending price increase notices

When you finally decide it’s time to send your clients a price increase notice, there are a few best practices to follow to help ensure you and your customers are on the same page about what’s happening. The last thing you want to transpire when you’re making a request is to put them on the

Sales prospecting: 4 Ways to take control of your sales pipeline

sales prospecting

You all know what the sales pipeline stages are, right? As you market and sell, you are moving people from awareness ("Oh, look, they exist"); to consideration ("Hmm, they might be able to solve my problem"); to discovery ("Let's talk about how you might be able to solve my problem."); to engagement

Part II: How to build a magnetic company culture

company culture examples

In Part I, I addressed the values of Transparency and Purpose. I hope you’ve taken some time to think about at least one of those values–what it means to you, and how it might be expressed, or not, in your company’s culture. This time I'm talking about enduring values. Values that, when they are

Part I: How to build a company culture attracts employees in swarms

company culture example

I'm fascinated by changes in the workforce across generations. I'm particularly interested in how these changes affect company culture. I've already written about how different generations of employees like to work, how to attract Millennials, and meeting style preferences across

The Top 5 hottest small business articles February 2015

small business articles

We really focused on company culture this month at EnMast. Why? Because it's the boss's job. Building a company culture does a lot more than make you a 'cool company'; it makes your team self-governing. What do I mean by self-governing? Well, company culture is rooted in core values. If everyone

How to discover your company values

company values

Company values can be a powerful force in driving your business success. When we are clear about our values, that's one thing. When we hire a team who shares those values, that's another. But when take all of this one step further and we actually reflect those values in our business practices, we