START BUILDING A BETTER BUSINESS NOW
Get the Newsletter

Member Spotlight: Candy Beauchamp, OffAssist Virtual Bookkeeping

Web-Candy_Beauchamp-5751-Edit

Meet Candy Beauchamp (@CandyTX), owner of OffAssist Virtual Bookkeeping, based in Austin, Texas. Candy was a real pioneer in the “virtual” industry, starting her business in 2002 as technology such as fax machines and the Internet made outsourcing a viable, cost-effective option for companies. Here’s what Candy had to say: What title did you give

How do you evaluate risk?

bungeejumping

If you think you’re being risky, you’re doing the safest thing you can. If you’re playing it safe, you’re taking a big risk… Being very good is being invisible. Being very good is useless. You have to either be horrible, in some people’s eyes, or spectacular. ~Seth Godin Most people think that small business owners

5 ways to get more out of your brand

Burger_King_Whopper_Combo

When you think of fast food, brands like McDonalds and Burger King might pop into your head. Now think of your own brand. Do you think it’s top of mind for people when they think of your industry? Creating a brand is a process that requires more than a good name and a good logo.

Treats for your eyes, ears and brain: May 18th Edition

Something new for you this week at EnMast! A wrap up of sights and sounds that tickled Brad’s brain this week. Enjoy!   Storify by Brad Farris Fri, May 17 2013 14:22:10 0 0 Edit Treats for your eyes, ears and brain week of May 13, 2013 A list of the great things I’ve seen,

3 tips for maintaining work/life balance

Grand_Canyon_NP-Arizona-USA

I saw a photo the other day taken at the Grand Canyon that read, One minute. Don’t read. Don’t talk. No photos. Just look…and see. Now, obviously this person either wasn’t obeying the sign or they had already observed their minute’s worth! But this photo made a thought become very clear to me: Sometimes, you’ve

4 crucial things your Sales Pipeline Report will tell you

Sales Pipeline Report

One of the most basic reports that you can use to manage your sales process is the pipeline report. For most people, this is just an Excel file that tracks opportunities (one per row) and monitors the progress that your sales people are making in closing that opportunity. By reviewing the pipeline report regularly (I

Takeaway from TEDx: It’s ok to move off the red dot

TEDx Caltech January 2011

I was at TEDxMidwest last week watching some really great speakers. You should check them out. But while I was watching the speakers I got fascinated by the red circle of carpet on the stage. It’s a part of every TED talk and (I think) it defines the area in which the speaker should stand

How to get more out of your landing pages

El_Greco_-_The_Burial_of_the_Count_of_Orgaz

Artists like El Greco (pictured) were known for creating art with invisible directional cues that caused the viewer’s eye to move through the piece. Your landing page should work in the same way. It should be informative, seamlessly direct the audience to the information they want, and offer something stimulating. In this guest post for Spoutfire,

Chick-fil-A Leadercast: Leadership is about keeping it simple

maxwellimages

Growth creates complexity, which requires simplicity. — Andy Stanley at the Chick-fil-A Leadercast, May 10, 2013 A leader’s job is very complex; in fact, it’s so complex, it can be easy to lose focus on what’s important. I had the pleasure of attending a simulcast of this year’s Chick-fil-A Leadercast, where the theme was “Simply Lead.”

Our top tech gadgets, software, apps and more for small business

ipad

For all you productivity-hungry business owners, we’ve compiled our top productivity/tech posts filled with our favorite software, gadgets, apps and for small business. So whether you’re tech savvy or not, we bet you can find a few new tools that will help you work smarter …not harder. Basecamp Classic vs. Basecamp Next – Pros &