Does your company have an effective marketing strategy? Successful business owners have financial strategies that guide their decisions but don’t always have an effective marketing strategy. It stands to reason, however, that marketing strategy–as the revenue machine of the business–deserves as much attention as financial strategy. Fortunately, marketing strategy can be understood in financial [...]
How that’s for getting to the point? There’s a lot of talk about using online marketing and social media to promote your business, but many business owners are skeptical of its effectiveness, is the time and money actually worth it? Sticking to traditional marketing methods – phone calls, mailers, print advertising, etc they know and [...]
In a case study format, we brought in experts talk about fictitious small business owner, “Al” of Al’s Bakery (played by Brad Farris) and how he can utilize online marketing to increase his sales pipeline. In this clip, Andy Crestodina, Principal at Orbit Media Studios (a Chicago web design company), talks about how much websites typically cost, [...]
In a case study format, we brought in experts talk about fictitious small business owner, “Al” of Al’s Bakery (played by Brad Farris) and how he can utilize online marketing to increase his sales pipeline. In this clip, Mana Ionescu, Founder of Lightspan Digital (a digital marketing company) talks about the 5 key benefits of using [...]
In a case study format, we brought in experts to talk about fictitious small business owner, “Al” of Al’s Bakery (played by Brad Farris) and how he can use online marketing to increase his sales pipeline. In this clip, George Zlatin, Principal at Digital Third Coast (a Chicago-based SEO company) talks about how you can [...]
While working on a marketing project recently, I was asked to shorten the copy I wrote because “no one reads anymore.” No sooner did the woman say this that she quickly backtracked … she didn’t mean for it to come out that way, especially when talking to someone whose livelihood depends on the written word! [...]
I spent about 10 years of my career in the merger and acquisitions field, meaning I scouted out businesses to acquire for my employer. In determining the value of each business, we looked at three things: Consistent sales results (that were likely to continue without the owner present) A way to turn those sales into [...]
In years past we had to reach out to prospects, interrupt what they were doing, and tell them about our services. There was no other effective way to get the word out. But Google and the Internet has changed all that. If I need information on something it doesn’t come to me anymore, I go to it.
If you’re a business owner, you need to know who’s viewing your website, and what they hate and love about it. If you have a website, you meet people everyday – whether you know it or not. First impressions are KEY when meeting someone new. You don’t go into a job interview in jeans with [...]
The other day while shopping in Trader Joes, I was trying to find a bottle of wine for dinner, and a younger preppy mother was next to me with her 3-year-old son also looking at the selection. “Which one do you want honey? Go pick one.” I could not believe this was happening, and found my [...]
Learn how to raise your prices in 5 simple steps in Brad Farris' new e- book, Puppy Profits to Big Dog Earnings: How to fetch better clients that will reward you more.
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