Small Business Videos

EnMast's video library features a wide range of videos covering all aspects of business and management geared toward to the business owner audience. Only members receive full access.


The importance of team celebration and accountability

brad farris

  You built your strategic plan and been working on your key initiatives with your team. The next step is the most important part! If you’ve seen some success and your team has been working hard, you need to celebrate! Your employees need to know you really value and appreciate them. If you haven’t been

How to create a small business strategic plan

strategic planning

Building a strategic plan will help you get a better control over the future of your small business. A strategic plan is taking a step back, look around at what’s going on in your business (and externally) so you can focus on a few key parts of your business. Brad Farris breaks strategic planning down

What is small business strategic planning?

small business planning

When you first started your business, you probably had a decent idea of how you were going to be spending your time. You probably thought that you’d be spending the majority of your time doing what you love to do. But it turns out that your time is divided up doing a million other things, and

How to get started with inbound marketing for small businesses

john jantsch

  John Jantsch of Duct Tape Marketing gives you some really specific tips and ideas for how to get started with inbound marketing or content marketing. Watch the whole interview here - Why Marketing is the New Selling.      

Inbound marketing is for the long-term, not the short-term

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  Developing a content or inbound marketing strategy is a long-term commitment, not a short term. John Jantsch of Duct Tape Marketing tells you why and about the long-term value from practicing this strategy. Watch the whole interview here - Why Marketing is the New Selling.    

How building content will boost your sales

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Building unique and valuable content paves the way for your sales people to meet clients and prospects. Brad Farris and marketing & sales expert John Jantsch of Duct Tape Marketing discuss why and how.   Watch the whole interview here - Why Marketing is the New Selling.      

The changing roles of sales and marketing

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  Many small business owners are seeing that what they’ve been doing to generate sales isn’t as effective as it used to be. John Jantsch of Duct Tape Marketing spoke with Brad Farris on how the role of sales and marketing are changing for small business, and what business owners need to do about it

What content marketing will do for your small business

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  John Jantsch of Duct Tape Marketing and Brad Farris talk about what content marketing or an inbound marketing approach will do for your small business and your sales. See the whole interview here.  

3 Most common sales mistakes small business owners make

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Having trouble closing deals? Brad Farris talks about 3 common mistakes he sees business owners make in the sales process. Low sales still got you down? Check out our best sales advice on EnMast:  

Small Business Hiring Tips and Best Practice Videos

small business hiring

Having a tough time hiring? You’re not alone. It’s one of the hardest parts of running a small business. Often times we don’t have an HR department or hiring manager to take care of the hiring duties, and often times we (the business owner) have to do it ourself. We put together a playlist of

How to Price a Job: Complete Guide to Finding Out How Much To Pay Employees

how to price job

It’s a challenge to figure out how much to offer employees. In this video, Brad Farris shows you how to price a job and how much to offer candidates.

How Much Do Websites Cost? What Factors Determine the Price?

andy crestodina orbit media

In a case study format, we brought in experts talk about fictitious small business owner, “Al” of Al’s Bakery (played by Brad Farris) and how he can utilize online marketing to increase his sales pipeline. In this clip, Andy Crestodina, Principal at Orbit Media Studios (a Chicago web design company), talks about how much websites typically cost, and