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Pricing is about perceived value

Is your service wrapped in newspaper or a gold box? How do you set the stage to maximize the value that people will pay for your services?

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How Much Do Websites Cost? What Factors Determine the Price?

andy crestodina orbit media

  In a case study format, we brought in experts talk about fictitious small business owner, “Al” of Al’s Bakery (played by Brad Farris) and how he can utilize online marketing to increase his sales pipeline. In this clip, Andy Crestodina, Principal at Orbit Media Studios (a Chicago web design company), talks about how much websites typically cost, [...]

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5 Key Benefits of Using Social Media for Your Business

mana ionescu lightspan digital

  In a case study format, we brought in experts talk about fictitious small business owner, “Al” of Al’s Bakery (played by Brad Farris) and how he can utilize online marketing to increase his sales pipeline. In this clip, Mana Ionescu, Founder of Lightspan Digital (a digital marketing company) talks about the 5 key benefits of using [...]

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How SEO Can Help Grow Your Business

george zlatin digital third coast

  In a case study format, we brought in experts to talk about fictitious small business owner, “Al” of Al’s Bakery (played by Brad Farris) and how he can use online marketing to increase his sales pipeline. In this clip, George Zlatin, Principal at Digital Third Coast (a Chicago-based SEO company) talks about how you can [...]

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How I fell in love with Evernote

I’m a sucker for productivity software, so when I started using Evernote I was cautious about getting too hyped up about it. Now 6 months into my Evernote journey I’m more in love with it than ever. But like Quicksilver, it’s a little hard to describe what it is and why it’s valuable. Maybe by seeing [...]

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