Top 5 terrifying content mistakes — are you making any of these on your website?

website content mistakes

Your website makes a great impression and impact on potential clients and customers. The question is, are you marketing to them on your site in a way they will respond to? In light of the holiday today, we wanted to share this fun infographic from Educo Web Design on content mistakes on websites.

Top small business articles for business owners | October 2014

Top small business articles for business owners | October 2014

This month at EnMast was all about looking at our business' numbers -- our financials. It's not always the most fun topic to talk about, but it's one of the most important ones. You can't trust your gut to how your small business is doing; you need to know its vitals -- the numbers that tell you

Not driving enough traffic to your blog? You’re not doing these 6 things

how to drive more traffic to your website

So you've decided to start blogging. Great! Blogging is a great way for professionals to demonstrate their expertise, build trust, and cultivate leads and drive more traffic to your site. Your blog also provides great content for an email newsletter that can keep you and your business fresh in the

How to sell: How business owners can sell in this day and age

how to sell

Many of you might know that Tesla, a high-end luxury electric car company, has been in an ongoing battle in the news with car dealerships and lawmakers over their right to sell directly to consumers. But shouldn't we be able to sell cars online right now? For over a hundred years,

Meet EnMast Member Corinne Flanagan, of US Tube Supply

Corinne Flanagan US Tube Supply

We’d like to introduce you to Corinne Flanagan, Chief Financial Officer of U.S Tube Supply. They're a wholesale supplier of steel pipe and tube materials throughout the United States and Canada. They're a husband and wife team with a few employees located in St. Petersburg, Florida! What made

How to organize a conference for small business owners

how to organize a conference

Jill just got done organizing a conference for her company, The Founding Moms called FMCON here in Chicago. She learned quite a lot about what it's like running a conference, and how much work it entails. She shares her top tips on how to organize a conference on this episode of Breaking Down Your

5 common IT mistakes small business owners make

common IT mistakes

Equipping your business with the proper IT tools and solutions right from the get-go can make all the difference to get your business processes running smoothly and efficiently. Nowadays, there are very affordable solutions out there, allowing SMEs to be equipped with the best software systems.

4 situations when small business owners MUST look at their numbers

small business owner decisions

"Numbers get confusing. I'm never quite sure what I should be looking at. But my gut has never failed me." Most small business owners are most comfortable making decisions intuitively; when they look at a situation and they just know the answer. These gut decisions are really useful. They can be

Top 5 things every business owner needs to know (but doesn’t)

ep-44-Horizontal-Podcast-Art-ORIGINAL-2

Business owners need to know how to do a lot of things. How to do payroll, how to hire, how to fire, how to sell... the list goes on. But if you ask any business owner, they'll admit there's a lot of things they don't know either. In this episode of Breaking Down Your Business, Jill and Brad talk

How to measure business performance — use numbers and not your gut!

how to measure business performance

Numbers give me a headache. I don't want to stare at spreadsheets all day -- I get a good enough "gut" feel just from running my business. Why should I care about the "numbers"? Most business owners have a strong "gut feeling" or intuition about their business. It makes sense. They spend all day,

Reading a balance sheet: 3 things business owners need to look for

reading a balance sheet

A business' financial statements are the most basic indicator of your business' health. But they can be confusing and complicated and, truthfully, not many business owners look at them (and when they do they might not learn much). Yesterday I offered some tips on how to read an income statement.

How to read an income statement: What every business owner needs to know

how to read income statements

One of the most basic of indicators of the health of any business is its financial statements. I'm not saying they are the be-all-end-all. There are lots of other indicators we should look at in addition to the financial statements; but it's hard to argue that you are fully in control of your