How business owners/ entrepreneurs are classified

I operate a business out of my home, but I’d rather not call it a home-based business because it seems like there is a “get rich quick” stigma attached to that. You know those commercials — “Work two hours a day and bring in $60,000 a month! ” Those are too good to be true and we all know it. Most home-based business owners are working their tails off trying to make a living, just like everyone else. There is also a “I’m small peanuts” stigma to being a home-based business owner, which I’m ok with but I know others struggle with it.

Steve Jobs and Bill Gates at the fifth D: All ...

Steve Jobs and Bill Gates at the fifth D: All Things Digital conference (D5) in 2007 (Photo credit: Wikipedia)

Nevertheless, my home-based business is one of 38 million home-based businesses in the United States. If we’re all bad, we’ve got a problem.

The more I thought about it, most “labels” for business owners have some sort of stigma attached to them.

  • Entrepreneur. If you start a business, you’re an entrepreneur (although the word is often confusing to people). Period. That’s what entrepreneur means. But for a long time, this word conjured up the image of a second-class citizen that has no credibility … because the individual was not part of mainstream Corporate America… People like Steve Jobs and Bill Gates helped change this perception, although it still exists.
  • Serial Entrepreneur. You are labeled a serial entrepreneur if you own multiple businesses (even two). But when I think of the word “serial,” I think of “serial killer” and craziness. But a person who can juggle multiple businesses successfully is anything but crazy.
  • Lifestyle Entrepreneur.  If you seek a certain lifestyle — flexible hours, a fulfilling career — over money, then you are a lifestyle entrepreneur. But, you still have to make money — and that’s a business, and that’s hard. The term “lifestyle entrepreneur” seems to imply someone kicking back on a beach while the money rolls in or someone who works, doesn’t make money and doesn’t care. 
  • Growth Entrepreneur. If you’re a growth entrepreneur, you’re in it for the money — but that’s also the objective in business. So are growth entrepreneurs bad because they want to make money? I don’t think so.
  • Momtrepreneur. I’m actually a momtrepreneur, in addition to being a home-based business owner. Momtrepreneurs, in my opinion, are hard-working, smart women who have figured out a way to start a business that allows them to work around family demands. But sometimes I feel like we get dismissed — like we aren’t really serious about what we do. I’m here to tell you — if you want something done, give it to a busy person like a mom!

No matter how you’re labeled, you should be proud to be a business owner. It’s not an easy job — but it can be a rewarding experience.

How are you “classifed” by others? 

Bridget Ingebrigtsen

Bridget Ingebrigtsen owns Write On Command, a company that provides writing and editing services to businesses and not-for-profits. Bridget describes her six-year stint as Anchor Advisors' writer/editor as being "mutually beneficial" -- she helps Anchor Advisors keep their written projects on track and Anchor Advisors helps her keep her business on track. When she's not running her business, Bridget is running after her four children, two dogs and the latest in entertainment news. Connect with Bridget on Google+, Twitter and LinkedIn.

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