In our recent survey, we found out that filling the sales pipeline is one of the biggest concerns among small business owners. In order to address this issue, we brought together a panel of experts to discuss a small business owner case study. Each of them adds their expertise to help the business owner use the Internet to build his sales pipeline.
In this webinar, Brad Farris plays the role of Al, owner of Al’s Bakery. Al’s Bakery sells a full line of baked goods, bread, cakes, cupcakes, and more at his shop in Chicago. Here’s his sales pipeline:
- Locally out his front door (he needs traffic to his store)
- Locally to restaurants, Coffee Houses, etc. – This segment has a long sales cycle.
- Locally to businesses (Meeting Catering, etc.) – This segment is very price sensitive
- A small amount of Mail Order sales (He has a niche in Coffee Flavored Baked Goods, Coffee Cake with real coffee, etc.) via ecommerce in a Yahoo Storefront.
- Al’s also thinking of creating some e-books and videos to help other people make their bakeries more successful.
- Al’s been in business for 10 years and has a one-page website for his business that links to his Yahoo store. He is not currently using social media.
With this information, we brought together of expert panelists to discuss how Al can fill his sales pipeline through the Internet.
Mana Ionescu | Founder, Lightspan Digital
Lightspan Digital is a Chicago digital marketing company that specializes in social media and email marketing.
Andy Crestodina | Principal, Orbit Media Studios
Orbit Media is a web design and development company based in Chicago that serves as an outsourced digital marketing department to clients.
George Zlatin | Principal, Digital Third Coast
Digital Third Coast is an Internet marketing agency that offers Search Engine Optimization, Pay Per Click advertising, and Local Search Optimization.